Tour is too late
By the time prospects show up at your building, they've already made firm decisions on typology and budget. Up- or down-selling is too difficult, so it's critical to generate awareness through marketing.
Ori is not furniture
Talking about Ori as just furniture (instead of as space or real estate) anchors prospects to perceive Ori as less valuable, and reduces their willingness to pay.
Call out Ori on your site
To command a premium, Ori needs to be highlighted as premium. To do so, ensure you create an Ori-specific landing page (an outline for which is above) that's highlighted on the homepage, and create Ori-specific filters anywhere floorpans are highlighted.
Visuals move by default
The value and magic of Ori can only be understood through movement. Any visual presence should start with visuals that move by default, meaning prospects don't have to press play. Embed GIFs or videos that loop, and use photos only to complement video media.