Marketing & Leasing Portal

Onboarding & FAQs

Our short video series walks you through everything you need to know about Ori. All it takes is 15 minutes. Sit back, and enjoy.

To-Do Timeline

After watching our video series, you're ready for action. Follow Ori's step-by-step implementation guide below — it tells you exactly what to do when, with helpful downloads at every stage.

Step 1
Step 1
Decide how to position Ori apartments

2-6 months before leasing

A successful lease-up starts with strong market positioning. Deciding how to position Ori apartments depends on your local market conditions, which we discuss in our video series.

Reference videos: #2-4
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Step 2
Step 2
Design ads & ILS listings

2-4 months before leasing

In real estate, you have to stand out in the crowd. Doing so requires impressive imagery and captivating copy. Ori has tools for both.

Reference video: #6-7
Helpful Documents
Step 3
Step 3
Build Ori-specific landing page

1-2 months before leasing

Once a prospect lands on your site, they'll want answers. Giving them a place to go is essential. We recommend an Ori landing page, easily accessible from the homepage.

Reference video: #5, #7
Helpful Documents
Step 4
Step 4
Create Ori floorplans & typology filters

1-2 months before leasing

No matter your positioning strategy, it’s critical to distinguish Ori apartments. Ensure all Ori floorplans show Ori systems, and that any filters have Ori as an option.

Reference video: #7
Helpful Documents
Step 5
Step 5
Launch website, ads, and listings

1-2 months before leasing

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Step 6
Step 6
Update renders with actual photography

As soon as possible after Ori installation

Nothing beats real photography. As soon as it’s possible, swap any renders for real photos. Ori provides a detailed shotlist to ensure you get all the right angles.

Reference video: #7
Helpful Documents
Step 7
Step 7
Screen for strong Ori candidates

A successful tour starts with understanding your prospect. We know you’re limited in what you can ask, so follow our screening guide to help craft your pitch.

Reference videos: #6, #8
Helpful Documents
Step 8
Step 8
Go on tour

On tour is where prospects experience Ori's magic, so it’s critical you let them. Our self-guided tutorials (accessed via a QR code placed on every system) and curated talking points ensure you seal the deal.

Reference video: #5, #8, #9
Helpful Documents
Step 9
Step 9
Follow up and get the lease!

0-2 weeks post tour

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Important best practices

Tour is too late

By the time prospects show up at your building, they've already made firm decisions on typology and budget. Up- or down-selling is too difficult, so it's critical to generate awareness through marketing.

Ori is not furniture

Talking about Ori as just furniture (instead of as space or real estate) anchors prospects to perceive Ori as less valuable, and reduces their willingness to pay.

Call out Ori on your site

To command a premium, Ori needs to be highlighted as premium. To do so, ensure you create an Ori-specific landing page (an outline for which is above) that's highlighted on the homepage, and create Ori-specific filters anywhere floorpans are highlighted.

Visuals move by default

The value and magic of Ori can only be understood through movement. Any visual presence should start with visuals that move by default, meaning prospects don't have to press play. Embed GIFs or videos that loop, and use photos only to complement video media.

Additional Documentation